About

Noemi started her professional journey in the beauty industry by gaining diverse experience with various hair textures while studying at beauty school in Alameda, California. Encouraged by her mother, a salon owner, Noemi learned numerous hair services. The establishment soon became a family business in which her two sisters and her aunt (her mother's sister) also participated. This unique familial collaboration provided advantages that many stylists do not experience. Noemi further honed her skills in San Francisco as a hairstylist until relocating to Austin, TX, in 2017.

To relaunch her business in Austin, she leveraged her major in multimedia & graphic design to promote herself and empower fellow stylists. The open arms culture of Austin has prompted Noemi to service in photoshoots and fashion events while connecting with vibrant creators. Her experience as a hairstylist in Austin significantly influenced her approach to hair, shaped by the regional climate contrasted with that of the Bay Area and the rich, homegrown hippie culture.

Additionally, the unexpected loss of hair prompted her to embrace a healthy lifestyle and adapt her services, leading to the concept she now refers to as Beauty Minimalism. Her salon offerings are tailored to align with this belief system. She offers her guests' hair textures, ensuring that their daily hair practices complement their lifestyles. Noemi believes that contemporary beauty culture often leads individuals to overlook their natural beauty. She emphasizes that everyone's hair is intrinsically styled; her role is to help clients appreciate it.